Haven't we been Successful?

In response to the "Haven't we been successful?" question, the strategic communication process must provide the opportunity for employees to honor the old ways of doing things. They must be encouraged to celebrate past personal and organizational successes. The process must appeal to both logic and emotion and involve as many senses as possible.

Honoring the old way is critical to achieving successful change. If not given the opportunity to celebrate past successes, employee resistance to change will intensify. However, the resistance will "go underground" where it is much more difficult to address and solve.