The Evolution of Commitment to New Methods

The evolution of commitment begins with people performing in the old way and ends with people performing using new methods.

Throughout the process, most people will naturally crave returning to the old ways. They look for disconnects in logic and watch supervisors and other employees carefully for clues about how to behave. When they sense incongruency, they become skeptics. Skeptics seek security in old methods and will attempt to subvert change initiatives. In a large organization, incongruency is to be expected. For that reason, it is critical that leadership have a multifaceted communication strategy that will create the cultural transformation necessary to achieve the business goals.